The Squarespace Guide To…
The last project I had the opportunity to produce for Squarespace during my tenure was a behemoth!
The Task: Create a series of educational episodes addressing SEO driven and hot button topics surrounding web design, e-commerce, branding, and more! Basically, our task was to explain from start to finish what everyone needs to know when launching an online business.
The Execution: Creating 11 fully produced episodes is no simple task, but over the course of 7 months with a team of in-house creatives and external production partners we concepted, shot, edited, and launched the series to the world! The content was produced in three parts: art directed visual metaphors to accentuate the narrative beats, in-studio interviews with customer + employee experts, and a whole lot of motion design to keep the episodes flowing and understandable from start to finish.
Each shoot had a unique crew which I fully sourced and line produced over 7 separate days in both LA & NYC. Bringing people together to execute on a collective vision is always my favorite part of any project, and this shoot was the culmination of some of my favorite individuals in the industry. Without them nothing would have seen the light of day!
Episodes:
Stills:
Squarespace Team:
Creative Director: Rebecca Rumble
Marketing Director: Benjamin Shapiro
Creative Producer: Danny Owens
Assisting Producer (Post): Martin Couch
Art Director: Gina Kim
Writer: Zoë Farrell
Sr. Designer: Konyin Ayuba
Sr. Motion Designer: Christina Lu
Sr. Business Affairs Manager: Kiersten Bergstrom
Production (Visual Metaphors):
Line Producer: Danny Owens
DP: Eli Goldstein
1st AC: Cynthia Hatfield
Key Gaffer: Tom Pena
Key Grip: David Cronin
Grip: Jesus Yanez
Swing: Rich Robles
Swing: Jose Ibarra
Photographer: Craig Reynolds
DigiTech: Nate Caswell
Photo Asst.: Adam Torgerson
Prop Stylist: Samantha Margherita
Prop Lead Asst.: Cody Rogers
Prop Asst.: Jennelle Fong
Prop Asst.: Dorothy Hoover
Wardrobe Stylist: Benjamin Holtrop
PA: Tommy Freed
PA: Chiara Chandlee
PA: Corey Boldt
Hand Models: Closeup Talent
EQ: Smashbox, Express Lighting, CSLA, Fisher, Quixote, Nex Daylight Studio
Covid-19 Safety: Pure Sets
Production (Customer Interviews):
Line Producer: Danny Owens
DP: Keon Javanshir
1st AC: Travis Waddell
Key Gaffer: Adam Goral
Key Grip: Ryan Hueter
Swing: Michael Proa
Swing: Max Allen
Sound Tech: Cary Daniels
DIT: Brandon Thomas Dolson
Photographer: Tracy Nguyen
DigiTech: AJ Wilson
Photo Asst.: Justin Sariñana
Set Stylist: Dureen Truong
Set Asst.: Nikki Tran
Set Asst: Jasmine Cerise
Set Asst: Priscilla Lee
Set Asst: Richard Zepeda
Wardrobe Stylist: Aimee Byrne
MUA: Hadia Kabir
Hair Stylist: Sarah Kristen
Lead PA: Ellissa Starr
PA/Driver: Josh Crane
EQ: Obligue TV, Milk Studios, CSLA, Avon
Covid-19 Safety: Pure Sets
Production (Employee Interviews):
Lead Producer: Danny Owens
Line Producer: Will Nielson
DP: Kellen Dengler
1st AC: Nico Alvo
Swing: Bradley Credit
Swing: Tamir Kaywood
Sound Tech: Barry Weisblat
Set Stylist: Jacqueline Draper
Wardrobe Stylist: Nyasia Rudolph
PA: Rocio Hernandez
EQ: Smashbox, Shoot to Kill
Covid-19 Safety: Pure Sets
Post-Production:
Editorial, VFX, Finishing, Mix: Golden
EP: Pierre Nobile
Sr. Producer: Kevin Gallagher
Music: MusicBed
VO Record/Mix: Barking Owl
VO Talent: Avanti Talent
Stills Retouching: Bianca Carosio