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Squarespace: Most Likely To / Class of 2020

2020 wasn't a normal graduation year. So Squarespace wanted to find a way to highlight some of this years grads and share their work with the world! From May to August 2020, I dove into this project alongside our in-house creative + marketing teams, as well our partners at HECHO STUDIOS (post-production) & Marmoset (music licensing) . Over these 4 months we scouted 10 graduating students and asked them to be apart of this campaign. Although I love being on set with our talent & crews, there was no way to safely do that during the covid-19 pandemic. Instead, we took to using the technology at our disposal to remote-produce these interviews through video calls.

We knew that having photographic content for each student would be important to use in their films, and the visual assets we'd use on web & social. To make this happen, I sourced 3 freelance photographers to partner with myself and in-house photographer Craig Reynolds. We were able to photograph each student safely in their homes. We worked with each student to gather folders full of personal memories (photos, sketches, notes, etc), helping to tell their stories & bringing the videos to life. I'm so excited to share this project in its entirety and I can't wait to see what these grads do next!

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Each of these short films highlights the individuality of the featured grad with a nod to their bright future ahead, watch all 10 films here.

These stories culminated in a page on our frontsite & blog wholly dedicated to these grads. Huge thanks to all the creative and talented folks who made this project come to life!


Squarespace Team

Photographer (NYC) / Craig Reynolds

Retoucher / Derek Kalisher

Business Affairs / Kiersten Bergstrom

Business Affairs / Michelle Crane

Social Lead / David Repogle

Customer Partnerships / Emily Petruccione

CCO / David Lee

Creative Director / Gui Borchert

Production Director / Sandra Nam

Art Director / Ben Hodgin

Copywriter / JC Abbruzzi

Creative Producer + Photographer (PDX + LA) / Danny Owens

Sr. Visual Designer / Konyin Ayuba


External Team

Retoucher / Bianca Carosio

Photographer (Philadelphia) / Natalie Piserchio

Photographer (Texas) / Travis Hallmark

Photographer (Michigan) / Brittany Greeson

Photo Asst. (NYC) / Drake Miller

Photo Asst. (PDX) / Grae Grimes

Music Licensing / Alex Paguirigan, Alex Dixon, José Maldonado (Marmoset)

Post-Producer / Catherine Liu (Hecho Studios)

Director / Bao Truong (Hecho Studios)

Editor / Nick Gartner (Hecho Studios)

Motion Designer / Jae Yoo (Hecho Studios)

Asst. Editor / Josh Copeland (Hecho Studios)

Sound Engineer / Ben Tomastik (Lime Studios)

Colorist / Matt Schwab

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