Kopa for Psoriasis: Photographic Identity

During the last part of 2020, I had the pleasure of working with the team at Shine & Polish to create a new visual brand identity for their client Kopa. We tackled their needs through two workstreams: sourcing and licensing pre-shot images and a photoshoot to create original images. I sourced visuals from a host of amazing photographers around the world, and brought together the amazing team of Nicole Mason (photographer) + Amiee Byrne (stylist) to bring my concepts to life. In the end, we successfully created a new world for Kopa to run with.

From both of these approaches, we developed a library of images to be used across email and social—one that is flexible enough to not be tied to original topics or specific directions. I had the unique challenge of crafting the art direction and concept for these images, producing the shoot from start to finish, managing the crew, and curating/licensing the images.

Original Imagery: